As James Bond films turn 60, his memories are going under the hammer

Watches, clothes, cars and other “classified” items used by James Bond, the big screen’s most popular spy, will be up for auction at Christie’s next month.

The two-part charity sale, which will include 60 lots, marks the 60th anniversary of the 007 films, which are linked to Code Commander Bond. The first Bond movie, Dr. No, since its release in 1962, the films have assumed cult-classic status and have a worldwide following.

The online auction titled “60 Years of James Bond” will be held in two lots from September 15 to October 5. The first will include 25 lots from the most recent Daniel Craig movie No Time to Die (2021), and the second, 35 lots will include 25 old Bond classics, and will include props, posters and other memorabilia. This auction is the fourth auction of its kind for Christie’s.

Photo credit: Omega

The live auction, on September 28, will conclude with six lots, each representing one of the six actors who played Bond: Sean Connery, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan and Daniel Craig. According to Christie’s, each lot will be sold to benefit a charity personally chosen by the actor or their estate.

Christie’s officials declined to provide an estimate of what they hoped to raise from the current auction, but art collectors say the past two years have pushed the boundaries for art across the board.

It is difficult to provide a total before a charity sale. The last three official Christie’s 007 auctions, which together raised $7,196,146, give an idea. In 2012, Christie’s and EON Productions presented 50 Years of James Bond.

So what were the bond holdings that went on sale earlier?

In 2014, on the 50th anniversary of the world premiere of Goldfinger, a 24k gold-plated third scale replica of James Bond’s iconic Aston Martin DB5 was sold by Christie’s and EON Productions. And in the 2016 auction. Topping the 24 items offered at online and live auctions was the Aston Martin DB 10, which sold for $3,476,466.

Photo credit: Omega

Photo credit: Omega

The sale will also include watches worn by Bond. Two of these Omega watches will be from No Time to Die: the Omega Seamaster Diver 300M 007 Edition, which is a titanium automatic diver’s military-style wristwatch with a mesh bracelet worn by Craig, designed with input from the actor and estimated between £. 15,000 and £20,000; and an Omega Aqua Terra worn by Craig in the opening sequence (estimate: £15,000-20,000).

“James Bond first wore Omega in GoldenEye in 1995. Since then, 2007 and his watch have been inseparable,” said an Omega spokesperson, adding, “Our shared adventure spans nine films: GoldenEye; Tomorrow Never Dies; The World Is Not Enough; Die Another Day ; Casino Royale; Consolation Quantities; Skyfall; Specter and most recently No Time to Die.”

Sotheby’s is also on Bond Street

Christie is not alone. Separately, rival auction house Sotheby’s will present “James Bond on Bond Street” this fall with an auction of more than 100 items related to Ian Fleming’s creations. It will include a complete set of first edition books including the first James Bond poster from 1962, rare posters, a limited edition signed gold-plated replica of the Golden Gun and a limited edition Bollinger champagne set.

The Indian market for memorabilia, however, is still relatively unknown.

Photo credit: Omega

Photo credit: Omega

“Both Bollywood and cricket, the country’s two main passions, have had very little exposure to monetizing memorabilia,” says Sandeep Goyal, an advertising and media entrepreneur specializing in celebrity ratings and endorsements. “Items related to Amitabh Bachchan will do well. He has the strongest fan franchise in India. The next best in order would be Sachin Tendulkar and MS Dhoni.”

on the block

Christie’s James Bond Auction Highlights (estimated bid prices)

  • Omega Seamaster Titanium 007 Edition: £15,000-20,000
  • Jaguar XF: £50,000-70,000
  • BMW 750i Miniature Model (Tomorrow Never Dies): £7,000-10,000
  • Casino Royale script (signed by the producers): £4,000-6,000
  • 1981 Aston Martin V8: £500,000-700,000
  • Land Rover Defender: £200,000-300,000

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