For streaming services, movies are like unsung heroes: They don’t often get the attention that high-profile series deliver, but are remarkably good at getting customers in the door. Disney, for example, uses its theatrical movies (as well as a regular cadence of Disney+ originals) to drive customers, and its original series to keep them there.
Now Fox Nation, Fox News Media’s streaming service, wants a piece of the action.
Fox News, a streaming service for “super fans,” is entering the original movie business, green-lighting four films for the service. The first project, an adaptation of Nancy Nagel’s novel Shell collectorFox Nation will debut on September 1, with the next project timed for release around the holiday season.
“That’s what we’re really trying to do, like we just did Duck family treasure“Breaking into new genres is still the thing that drives the most growth,” said Jason Klarman, president of Fox Nation. The Hollywood Reporter. “It’s about differentiating the service, and super-serving the audience in a way that’s not being served by other streamers or other brands.”
Duck family treasureA treasure-hunting show featuring actors from A&E’s Duck Dynasty, secured the green light after old episodes of the original reality show found a new audience on Fox Nation. The service offers certain acquisitions (some Clint Eastwood classics, The Passion of Christholiday films), resonating with users, who Klarman says stick around for 90 minutes or longer to watch them.
“I think first and foremost, we’ve seen the success of film, and it fits the whole idea of expanding into a lifestyle and entertainment service,” Klarman says, adding that Fox can choose individual projects by having direct control over the development process. Genres that fit well with their strategy.
And that strategy, at least with films, is about reaching female audiences.
“These movies are definitely targeting the female Fox News fan, and we know that’s the type of headline. [The Shell Collector] It will absolutely appeal to her, and creating unique originals that she can’t find anywhere else is definitely part of the strategy to drive growth,” says Klarman.
While cable news is mostly associated with an older-skiing, more male-skiing audience, Fox Nation is trying to create a broader tentacle of programming from real estate shows and true crime, as well as female skiing genres like male-skiing fare. the police and military-themed programming.
In the film space, Klarman says military and patriotic themes, true crime, religious themes and holiday films are among the main genres he projects, with the goal of launching a new original film every few months.
“We know our audience goes and watches real estate shows on other platforms and other places, but now they can watch real estate shows on our platform,” says Klarman. “There are other places that have some of these things, but they don’t have everything that our audience loves in one place.”
But this is also something of a test run. Movies, after all, can be expensive to produce (although Fox Nation isn’t spending A beautiful girl Money at its core), the question is whether they succeed in driving customers and seeing time.
“It’s an experiment, and we’re trying something new,” says Klarman. “We make these educated guesses based on our in-depth knowledge of the behavior and audience we see on the platform.”