In the age of social media and digital advertising, your manufacturing business card needs to stand out not only from the competition, but from the inevitability of being tossed in the recycling bin in an increasingly paperless world. Here are eight top tips to make your construction business cards stand out:
1. Minimal design
You don’t need to use a business card to communicate every ounce of information about your business to be effective. The opposite is probably true, with minimalist designs being more attractive and effectively a quick way to communicate only key information about your business to your potential customers. Use your business card to direct customers to your website or email where they can learn more about your brand — not as a flyer for your business.
2. Eye-catching shapes
Another way to get your business card on someone’s mind and in someone’s wallet is with an attractive or interesting shape. Curved corners can provide a simple look but still make your card unique. Square, oval or even trapezoidal shapes can make your business card memorable. You can also design your card to be foldable to create an attractive and unique style.
3. Unique content
Designing your business cards with unique materials can be a great and practical way to keep them in someone’s hands for a long time. Construction business cards made from durable plastic or lightweight metal are great for the dirty, rugged environment many work in the construction field. Or, if your construction uses wood, look for laser-cut wood business cards. A kind of look. These options can be more difficult to write.
4. Ability to write on it
Many business owners prefer business cards that can be written on in pen rather than more modern materials such as plastic, metal or wood. These business cards can be great if you offer personalized service, schedule appointments or even write down a more direct phone number or email to reach a prospective client. Writable business cards allow the recipient of the business card to write notes — perhaps about who you are and why they should hire you.
5. Building colors and themes
Your business card should match the type of work you do, so you can make the color scheme construction-related. Business cards with black and yellow or black and orange color schemes are often read as construction-related due to the use of those colors to paint tools and road signs. Architects can use a blue and white scheme, or design their cards to look like blueprints. Painters or interior designers can use cards designed to look like paint chips—the same size cards you use to determine paint colors.
6. Ruler cards
For a more fun and useful construction business card, consider a ruler. A card with a scale can come in handy when your client needs to measure something – guaranteeing they see your name and business when they do so.
7. Photo business cards
If your manufacturing business involves work on finished, customer-facing products, you may want to consider photo business cards. Business cards with photos can show the high quality of work a customer can expect when hiring your business. An interior designer can show beautifully decorated homes while contractors can use photos to show the highest quality of their construction work.
8. QR codes
Epidemic and its no-touch, virtual menus have made the QR code ubiquitous and easy to use. These quick-response bar codes are a great way to keep your business card from getting cluttered with too much information. Instead, they make it easy for your customers to find their way to your business website, where they can find more information about what to do and how to contact you.