Serving more than 1,500 customers nationwide through its franchise and wholesale business divisions, Barry Group is Ireland’s leading family-owned wholesale distribution company.

Its Costcutter brand has firmly established itself as a strong and innovative partner for prospective retailers, with 10 new retail outlets joining the brand this year.

Barry Group prides itself on providing professional and profitable retail solutions through its business partnership approach.

Barry Group Managing Director, Jim Barry says, “Over the past 23 years we have always valued our relationships with our clients and treated them as partnerships.”

“We are a family business, so we believe we are well positioned to support family businesses on their journey to deliver retail excellence in their local communities.”

Read more: Jim Barry on Barry Group’s new business strategy

Costcutter’s dedicated team is made up of multiple business disciplines and departments working together to meet the needs of today’s retail partners and, in collaboration with them, ensure they are leading business operators.

“This combined approach and understanding fuels Barry Group’s ‘one team, one plan’ mentality and ensures our commitment to providing leading retail solutions to our retail partners,” says Edwina Lucey, director of sales.

“We understand that our retail partners are a key factor in the successful execution of the brand. Therefore, we value their input at all stages of the process.

“Additionally, we ensure that our team, including account managers, fresh food consultants, store development and inside sales personnel, our category management, purchasing and marketing teams, are available to our retail partners and committed to providing consistent service every day.”

Concepts and special lines

Costcutter’s innovative approach to modern retail can be seen in many aspects of its retail offering, including its approach to concept development.

Its gourmet coffee brand, Urban Sips, has seen coffee sales increase by 30% to 40% for stores that switch to this ‘excellent offering’.

In addition, the introduction of their premium deli brand, Market Saint Deli, and their ice cream brand, Freezy Licks, have also contributed to establishing Costcutter as a leading icon group in the Irish market.

The Costcutter brand team has invested significantly in the research and development of these concepts, including Amici Pizza, the Price Fighter range, and a portfolio of own brand and specialty alcohol brands, to ensure that sub-brands are both footfall drivers. Store level and leading retail options.

For 2023, there are plans to further expand the range of exclusive concepts that will be available exclusively to Costcutter retailers.

The substance behind the brand

Professional Account Manager Role

Help maximize your sales

Support your business control • Guidance on store standards

Marketing support

Social media and marketing training

• Market research on trends and best practices

• Promotion cycle including leaflets, POS and digital assets

• National and local marketing campaigns • Online POS printing portal

Category management

• Category schemes

• Stock ranges should

• Assist in maximizing sales

financial assistance

• Business plans

• System advice

• Analysis of business performance • Financial advice

Store development

• Shop design

• Planning management

• Advice on equipment

• Advice on sustainability

• New store setup support

Fresh Food Team

Staff training

• Range advice

• Product performance advice

• Innovation

information technology

• EPOS system solution

• Customer BEACON order platform

• Ongoing support

supply chain

• Multiple ambient and chill deliveries per week

• Complete central billing solution

Purchasing Department

Competitive and comprehensive pricing

• Three weekly promotion cycles

Human Resources Department

Guidance on dealing with HR best practices

Inside the sale

Customer support

• Customer communication

• Promotional sales


• Retailer Manual

• Marketing

• Finance

• IT

• Sales

• Category and product updates

• Sustainability

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