K-12 Testing and Assessment Market: 10.19% CAGR from 2020 to 2025, with 46% of market growth originating from North America

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Vendor scenario

K-12 is the testing and assessment market fragmented, and vendors are using organic and inorganic growth strategies to compete in the market. There are many local and international players in the market. Due to the growing need for personal testing and government initiatives regarding evaluation and testing solutions, a large number of vendors are from the US. Many sellers have a strong geographic presence, with centers in many cities in different economies. Educational institutions are automating their processes to simplify their digital learning environment and develop an affordable cost structure. Many players in the market have been providing educational technology and services for a long time. Vendors are showing increasing interest in APAC and Middle Eastern and Africa, a significant amount of revenue is expected to be generated from these sectors. Some of the major vendors operating in the market include: CogniFit Ltd., Educational Testing Services, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., and Pearson Plc.

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market segmentation

The K-12 testing and assessment market is segmented by product into curriculum-based testing and non-curriculum-based testing. Among these, Syllabus based test section will account for the highest market growth. These advertisements have a strong audio-visual impact, which gives the audience a positive product impression.

According to geography, the market is divided into North America, EuropeAPAC, South Americaand Middle Eastern and Africa. North America The highest market growth will occur during the forecast period. The growth of this sector is attributed to factors such as increasing number of government initiatives to improve the quality of education and holistic development of students.

Learn about each segment’s contribution summarized in concise infographics and detailed descriptions. View a free PDF sample report

Key drivers and trends

The Increased use of analytics will drive the growth of the K-12 testing and assessment market during the forecast period. The concept of learning analytics is gaining traction in the market due to technological advancements and increasing use of Big Data. It helps schools to provide personalized education. Learning analytics models also help predict individual students’ progress and outcomes.

The Increasing emphasis on creative learning tools There is a trend in the market. Constructive learning enables teachers to act as facilitators. This method is used to find out the weaknesses of the students and give feedback. Many educators are investing in a variety of formative assessment tools to improve their teaching methods, with the adoption of digital content and the growing popularity of online learning. Teachers can provide rapid feedback to students using creative learning tools.

Apart from the increasing emphasis on creative learning tools, several other trends are also shaping the future of the market. View a free PDF sample report Learn about these trends

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K-12 Testing and Assessment Market Sector

Report coverage


Page number


base year


Forecast period


Growth rate and CAGR

Accelerated at a CAGR of 10.19%

Market Growth 2021-2025

USD 8.24 billion

Market structure


Annual Growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Demonstrating market contribution

North America 46%

Major consumer countries

US, China, UK, Germany and Canada

Competitive landscape

Leading companies, competitive strategies, consumer engagement range

Key companies profile

CogniFit Ltd., Educational Testing Services, Edutech, Instructure Inc., MeritTrac Services Pvt Ltd., NIIT Ltd., Pearson Plc, Providence Equity Partners LLC, Scantron Corp., and Think and Learn Pvt. Ltd

Market dynamics

Parent market analysis, market growth inducers and restraints, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Custom range

If our report does not contain the data you are looking for, you can contact our analysts and customize the sections.

Browse Consumer discretion Market reports

Table of Contents

Executive summary

Market landscape

  • Market ecosystem
  • Value chain analysis

market size

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market Outlook: Forecast for 2020 – 2025

Five forces analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • The threat of substitution
  • The threat of a rival
  • market conditions

Market segmentation by product

  • Market segments
  • Comparison by product
  • Course-Based Testing – Market Size and Forecast 2020-2025
  • Non-Curriculum-Based Testing – Market Size and Forecast 2020-2025
  • Market opportunity by product

Market segmentation by method

  • Market segments
  • Comparison by method
  • Mixed Method – Market Size and Forecast 2020-2025
  • Online Methods – Market Size and Forecast 2020-2025
  • Conventional Methods – Market Size and Forecast 2020-2025
  • Market opportunity by method

Customer scenario

Geographical landscape

  • Geographical division
  • Geographical comparison
  • North America – Market Size and Forecast 2020-2025
  • Europe – Market Size and Forecast 2020-2025
  • APAC – Market Size and Forecast 2020-2025
  • South America – Market Size and Forecast 2020-2025
  • MEA – Market Size and Forecast 2020-2025
  • Major Major Countries
  • Market opportunities by geography
  • Market drivers
  • Market challenges
  • market trends

Vendor scenario

  • Vendor scenario
  • landscape disruption

Vendor analysis

  • Vendors covered
  • Market position of sellers
  • CogniFit Ltd
  • Educational Testing Service
  • Edutech
  • Instructure Inc.
  • Merittruck Services Pvt
  • Pearson Plc
  • Providence Equity Partners LLC
  • Scantron Corporation
  • Think and learn Prof. Ltd


  • Scope of the report
  • Currency conversion rate for US$
  • Research methodology
  • List of abbreviations

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