Leisure travel trends are changing rapidly

Travelboom, a leading data-driven digital marketing agency, recently released its 2022 Leisure Travel Trends Study report, polling more than 2,000 travelers this year amid extensive research on the topic. By comparing their responses to the responses of a combined 90,000 participants in previous studies, the company has come up with a comprehensive picture of how the sector is changing.

The agency’s last major leisure travel study was conducted in 2019, so this year’s report reveals much about how leisure travelers’ planning and booking behavior has changed in pre-pandemic times. Currently, the most influential factors creating some startling changes in consumer mindsets, preferences and behaviors are the rising cost of travel, the overall economy, ongoing COVID-19 concerns and technological devices.

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“Leisure travel is one of the hardest-hit industries in the post-pandemic period and as consumers are more aware of inflation, with higher expectations for destinations and accommodations, COVID-19 concerns are slowing,” said Pete DiMaio, COO of Travelboom. “Our annual leisure travel trends study allows us to better understand the consumer mindset and purchase journey so we can better influence our marketing strategies.”

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Key Insights:

– High costs are affecting vacation plans.

More than a third of respondents said they may have to cancel existing vacation plans due to budget concerns. 56 percent said higher gas prices moderately or significantly influenced their travel decisions. The main pain points that prevented respondents from booking trips in the first place were budget concerns (53 percent), transportation costs (48 percent) and accommodation costs (45 percent).

– Travelers are conducting more online research than ever before.

Travelers are doing more deep dives online and researching their options more thoroughly. The average traveler visits 5.5 websites during their vacation planning and booking process, which will typically include search engines, meta engines, OTAs, review sites and the hotel website itself.

– Factors influencing travel decisions are changing.

In 2022, 46.3 percent of respondents cited price as their primary consideration when planning a vacation, compared to 37.9 percent in 2019. Along with the price of their stay, transportation costs, amenities and loyalty programs are some of the factors that can influence it. Selection of passengers.

– COVID-19 is impacting travel.

The study found that 55 percent of people still take the Covid-19 risk into account before booking their travel. Among US leisure travelers, only 13.5 percent said the pandemic still had a major impact on travel. However, 45 percent of Canadian travelers gave the same answer, demonstrating the continued impact of COVID-19 on international travel.

– Reviews have never been more important in travelers’ decision making process.

The study found that 82 percent of travelers would not book their stay at a property without first consulting consumer reviews. “Reviews and social proof are the make-or-break points for holiday bookings,” the report reads. In fact, reviews are a constant part of the shopping process, with nearly 40 percent of travel consumers referring to reviews at every stage of vacation planning.

You can download a copy of TravelBoom’s full 2022 Leisure Travel Trends Study here.


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