Pink is the biggest bridal trend of the summer

The story of how the bride came to own her candy floss-colored wedding look is as fun as the dress itself. There was only one of the Metellase organza silk dress styles left in the UK, and Rhodes had to track it down. An alert arrived from Dover Street Market, saying the shop had brought in a new specimen he was interested in. “I was frustrated at my failure until I found the dress, and there it was in all its glory.” It was Valentine’s Day 2020.

Anna’s wedding to Fred Scott at Hauser & Wirth in Bruton was postponed twice, but her faith in the dress never wavered. That same day, Anna felt otherworldly in her cotton-candy Cecile Bahnsen, using ice-white accessories to up the bridal factor. A pair of Jacquemus Manosque sandals with ceramic bon bon-like sculptural heels, an AM Falconer polka dot veil and a Schrims Antonia bag added to the romance, as did her flower girls’ angelic white dresses crowned with pink flowers – a contrast to her own color scheme. “To be honest, I never want to take my clothes off,” she says in reflection.

Harriet Hall’s shocking Molly Goddard dress was a small rebellion against the times.

Lisa Jane Photography

“It was so loud, it was devastating,” says bride Molly Goddard.

Lisa Jane Photography

For rebel bride Harriet Hall, who navigated wedding planning at the height of lockdown, the dress came before the engagement ring. “I want to get married in this,” she texted her friend after laying eyes on the fabulous pink tulle festoon strutting down Molly Goddard’s Autumn/Winter 2019 runway. The wedding was somewhere on the horizon, but Hal struggled to see herself as a bride… until a flash of bright tulle melted her heart.

“I’ve always felt that I lacked the elegant vulnerability that most women seem to naturally exude in them, and which on their wedding day they turn into ivory swans,” Harriet explains. “It was a dress that was so in-your-face that it rejected any suggestion of virginal purity, wifely subservience or obscurity that white dresses might come to symbolize. It was so big, it was devastating.” Accessorized with a regal pearl headband and a clutch bag by Simone Rocha. Done, the final look, Hall says, is what she imagined Queen Elizabeth would have worn if she were a millennial.

After ordering 12 dresses from, Tat founder Charlie Porter found her dream dress: a Carolina Herrera gown in fuchsia organza with polka dots.

Will Patrick

Porter on her Carolina Herrera dress: “She made me feel happy with just one look.”

Will Patrick

Fellow pandemic bride Charlie Porter similarly chose her fuchsia polka dot Carolina Herrera dress, which she picked up in a sale, because it felt cheerful against the depressing news cycle. In the run-up to her small London wedding, in line with Covid-19 restrictions, Porter felt kind of different and couldn’t put her finger on why. As soon as she put on the wedding dress that made her happy, she “felt at home”.

Jamaica Walden escaped to Southern California’s wine country for her wedding, and wore a Christopher John Rogers “Strawberry” dress that was a sweet tribute to her mother.

Margot Landon

Jamaican mother, Rosanne Katon Walden, on her own wedding day. “She is my style icon and a constant source of inspiration,” says her daughter.

Four different marriages, one common story. These women chose their pink wedding dresses because they did not belong to the traditional standards of bridal attire. “When I formally tried on something for the bride, I felt like I was playing dress up,” Rhodes shared. “I wanted to feel authentically me instead of some version of an archetypal ‘bride’ I didn’t identify with.”

This is not a new thing. Fellow alternative bride Jamaica Walden escaped to California’s wine country last summer and wore a Christopher John Rogers 004 strawberry dress as a tribute to her mother, who wore vibrant pink on her own wedding several years ago. Jamaican now-husband Barry Motier’s jaw dropped as he watched his partner pull off a high-fashion moment that had “bride” written all over her on her own terms – exactly as it should be on a day when two people are about to commit to each other, exactly. they

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