Both companies moved locations to capitalize on the growing interest in soccer and youth sports in America.
Hillsborough, NC, August 22, 2022 /PRNewswire/ — Sewall Capital, a private equity firm that invests in founder-led consumer businesses, today announced its investment in Sports Endeavors, Inc.
Sports Endeavors is the team behind Soccer.com, the leading source of player and fan gear on US Soccer.com that partners with leading youth soccer clubs, diehard soccer players, their parents and coaches, and fans to provide high-quality gear. Expert advice, and inspirational stories.
Excited to partner with the Sports Endeavor team under Seawall’s leadership Mike and Brendan Moylan, the founders and leaders of the company since its inception. The investment is aligned with Sewall’s strategy to partner with businesses in the outdoor, fitness, and entertainment sectors. Other related seawall holdings include Kent Outdoor (www.kentoutdoors.co) and Movement Climbing Yoga + Fitness (www.movementgyms.com).
Sports Endeavors was founded 35 years ago by the brothers as a direct-to-consumer retailer. Mike and Brendan Moylan. While still in high school, Moylans produced his first Eurosport soccer catalog in 1984, which quickly developed a cult following among the growing American soccer community. Sports Endeavors then registered the Soccer.com domain in 1994 and has grown to become a leading destination for soccer apparel, gear, customized team jerseys and paraphernalia.
Soccer.com has become the preferred provider of team uniforms for top youth soccer clubs and academies. United States of America. In addition to Soccer.com, Sports Endeavors owns WorldSoccerShop, an online destination for soccer fans, and 431 Sports, which provides an integrated matchmaking solution to baseball, softball and volleyball teams. Based on the company North Carolina and operates one of the largest sports jersey customization facilities in America
“Sports Endeavors is fully aligned with our mission of partnering passionate founders with the best management teams in businesses and categories with loyal and dedicated consumers,” said. Matt Abby, founder and managing partner of Sewall Capital. “As many people as possible play and watch football here United States of America, Soccer.com is positioned to develop the game of soccer, both at the player level and at the fan level. We are eager and excited to work with this dedicated and talented management team as they continue to build an authentic destination and resource for soccer players and fans nationwide and worldwide. “
The popularity of soccer has been increasing in the last 3 decades. Today, the cumulative annual value of U.S. media rights to professional soccer, including the European League and World Cup, is roughly equal to that of MLB. The growth in soccer fandom has paralleled the growth in youth soccer participation. The game’s comeback has been strong in youth soccer emerging from the global pandemic and is expected to gain momentum through the U.S. hosting the FIFA Men’s World Cup™ in 2026.
“Our partnership with Seawall Capital will allow us to help more people follow their passion for soccer and sports by helping to bridge the gap to some of our most important projects that improve access, speed, and support for youth sports organizations,” said Mike MoylanCo-Founder and CEO of Sports Effort. “This is an exciting time for soccer around the world. Seawall Capital’s investment will help our company aggressively build to meet the upcoming opportunities arising from growth in youth soccer participation, the continued growth of men’s and women’s North American professional leagues, and success globally. Scale, and the U.S. The U.S. is co-hosting the Men’s World Cup in 2026. When the U.S. becomes the global destination for soccer in 2026, Soccer.com will be ready to serve up all our players and fans.”
“We know the feeling of a young athlete trying on their team’s uniform for the first time, a fan attending a game in their team’s jersey, or a player wearing their idol’s cleats.” Brendan MoylanCo-founder and COO of Sports Effort. “We are proud to help enable those moments by being the most innovative partner of youth sports teams and the preferred partner of the world’s top sports brands looking to engage with young athletes and fans.”
“Mike, Brendan and the entire team at Sports Endeavors have created a company that is essential to the youth sports scene in America,” said. Chris Parks, partner at Sewall Capital. “We are excited to help expand youth sports participation and support the growing enthusiasm of American soccer fans,” it added. Robin LambPartner at Sewall Capital.
Goldman Sachs Asset Management Private Credit and Huntington Business Credit provided financing for the transaction. Gibson, Dunn & Crutcher LLP served as legal counsel to Seawall Capital. Jefferies LLC served as financial advisor and Smith, Anderson, Blount, Dorsett, Mitchell and Jernigan, LLP served as legal counsel to the sports effort.
About Seawall Capital, LLC
Sewall Capital is a middle-market private equity firm focused on investing in companies that have built strong connections with their consumers. The firm’s investment strategy focuses on partnering with founder-led businesses that deliver amazing products and services that people love and trust. Sewall Capital’s leading investment team has a successful track record of helping founders, management teams and partners achieve their long-term goals and objectives.
Learn more at seawallcap.com
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Source Seawall Capital, LLC