Associate AD / Communications
cincinnati – Cincinnati Bearcats student-athletes and businesses across the country now have a new tool that will make developing Name, Image and Likeness (NIL) agreements easier and more efficient.
The University of Cincinnati Athletics Department and the INFLCR announced Wednesday the launch of the Bearcats Exchange. The complimentary NIL Marketplace service connects student-athletes directly with commercial enterprises, providing customized NIL reporting and a communication portal for pitching and student-athletes to request business inquiries and NIL fulfillments.
The Bearcats Exchange is the latest NIL innovation as part of Cincinnati’s IMPACT, NIL development program that includes a partnership with Altius Sports Partners. UC is one of six athletic departments participating and will have full-time Altius staff on campus to connect athletes with brands and identify brand opportunities as part of the new GM program.
Businesses can register now GoBearcats.com/Exchange. UC will opt-in all of its student-athletes, who may opt out if they do not wish to participate.
At the same time, UC is also paving the way for co-branding with its student-athletes, which means school logos will begin appearing on NIL arrangements. Businesses wishing to participate in those agreements must be approved in advance by the Athletics Department’s Office of Branding and Licensing. The said office can be reached GoBearcats.com/licensing.
“Businesses and UC student-athletes now have an industry-leading marketplace that will allow them to communicate and negotiate deals.”
“The Bearcats Exchange will streamline the brand partnership processes for our student-athletes and businesses interested in becoming involved with UC athletics,” Cincinnati A.D. John Cunningham said “Businesses and UC student-athletes now have an industry-leading marketplace that will allow them to communicate and negotiate deals. INFLCR is an industry leader in content, data management and NIL solutions, and we are excited to partner with them. Cincinnati Athletics. NIL The space has been active for more than a year and we will position our student-athletes to take advantage and find success in what’s next in college athletics.”
After a business, group or individual registers with the Bearcats Exchange, they can access a searchable database of UC student-athletes, and filter through a variety of criteria. They can message the student-athlete directly in the application or request the student-athlete’s contact information (or their representative’s) to initiate a discussion about the NIL transaction. INFLCR and UC will not be parties to the negotiations.
Once the NIL agreement is completed, the compliance disclosure, which can be customized based on university regulations or state law, includes a payment processing tool for the business to securely pay the student-athlete. All disclosure and payment data automatically reports to the institution’s existing INFLCR account, and any payments processed using this tool will be reported on a consolidated 1099 residing in the student-athlete’s INFLCR app for efficient tax reporting.
INFLCR President Jim Cavell, a leading voice in the NIL, praised UC’s move. “INFLCR’s local exchange provides added value to many of our existing and new customers in NIL, which now includes Cincinnati,” said Cavell. “Our partners are way ahead of the curve; I’m just humbled by the trust they place in us and our platform.”
In the 2021-22 school year, more than 100 Cincinnati student-athletes benefited from NIL contracts and were represented by players from all 18 Bearcats sports. Among the deals signed by student-athletes, Range Rover, Beats by Dre, Dr. Pepper and Skyline, which signed the entire football offensive line to a promotional deal, include. Weekly commercial series.
Cincinnati’s partnership with the INFLCR to create the Bearcats Exchange will create more opportunities for student-athletes to find success off the field and benefit from their NIL.
► Bearcats exchange
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The University of Cincinnati Athletics Department competes with the goal of achieving the highest level of intercollegiate athletics. Next level success For all 18 varsity teams and more than 500 student-athletes. The Bearcats have a proud athletics history, winning eight national championships and 117 conference titles. The Cincinnati men’s basketball team is one of the 15 winningest programs of all time, while the football team became the first American Athletic Conference program to compete in the College Football Playoff in 2021. Olympic gold medalist volleyball player Jordan Thompson, NBA Hall of Famer Oscar Robertson. And Major League Baseball legend Sandy Koufax is among the many legends competing as Bearcats.
UC student-athletes collectively posted a 3.369 overall GPA in the spring of 2021 with 77 percent earning spots on the Honor Roll, while six student-athletes collected CoSIDA Academic All-America accolades.
Led by Director of Athletics John Cunningham, and supported by more than 150 full-time staff members, is the mission of UC Athletics connect our community, increase Our university and effect The lives of student-athletes as they prepare to change the world on and off the field. Visit gobearcats.com for more information.