The TikTok trend prompts women to wear pigtails to work on the experiment to see if they get more tips.

Some women with jobs in the service industry are playing pigtails at work as a social experiment to find out if they earn more on tips from male patrons.

From servers to dancers, those who have participated in the experiment and shared their experiences on TikTok say their tips have increased since they rocked the hairstyle at work. They say that the success of this experiment shows that girls are more sexual in society.

“Unfortunately, what women look like is going to fetishize them in different ways,” said Lisa Sterling, 25, a server who shared the results of the TikTok experiment. “If changing my hair affects it positively, it’s something I’ll give a shot.”

Pigtails have long been associated with youth in pop culture. Characters such as Angelica Pickles in the cartoon “Rugrats”, Bubbles in the cartoon “The Powerpuff Girls” and Boo from the Pixar film “Monsters Inc”. All wore hair, signifying their youth. Women who wear hair are also often infantile in such depictions.

In the 1990s, Emma Bunton, aka Baby Spice, wore her blonde hair in pigtails to match her Spice Girls persona. At age 16, Britney Spears wore the hairstyle in the “… Baby, One More Time” music video, which played on the “sexy school girl” trope.

According to BuzzFeed, “using pigtails” first appeared on TikTok in September after a server named Grace posted that she gave more tips on wearing pigtails to work on a video. She doesn’t describe it as an experiment in the video but points out how wearing her hair that way led to more tips.

“When you wear pigtails to work and double up [the] The usual amount of suggestions,” Grace, who did not immediately respond to a request for comment, wrote in the text of her video. In it, she lip-syncs to Lana Del Rey’s “Put Me in a Movie,” lyrically, “Come on, you know You like little girls”.

Grace’s video resurfaced on TikTok a year later in July, after a video of her rocking Sterling’s hairstyle garnered nearly 4.2 million views. Since then the trend has increased.

Veronica Portillo, 20, who works as a dancer at a strip club in Tennessee, said, “As soon as I put those pants on, I tell you, something clicked with these people and they started throwing money at me.” Portillo’s first TikTok video about wearing pigtails at work has garnered over 6.4 million views.

Portillo said that when she wore pigtails to a strip club, a man asked her to a private dance and said the hairstyle reminded him of her “little niece.”

“At this point, it’s so sexualized that I wouldn’t even call it a little girl’s hairstyle,” Portillo said.

Sterling said she found success by working pigtails at her restaurant. In the restaurant industry, everything a server sells—drinks, food, etc.—is collected at the end of the night.

Before she sported pigtails, Sterling said, she earned an average of 12.5% ​​of her sales in tips. After she started wearing pigtails, the percentage increased to 16.7%.

Portillo said that on a late Sunday at a strip club, she can make as much as $100. But on a recent Sunday, when she said making tips look impossible, adding pigtails changed the game. She went home with about $600.

“When I was off stage a few times [men] He came to me and said, ‘I like your hair. Let’s dance.’ They wanted me for the rest of the night because I had a little braid,” she said. “It’s definitely messed up.”

Still, she said, she plans to try other types of pigtails to see if they help her bring in more tips.

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