Tiger Woods, Rory McIlroy launch new tech venture ‘TMRW Sports’

Tiger Woods and Rory McIlroy announced on Tuesday that they have founded ‘TMRW Sports’ in an effort to capitalize on the future of sports entertainment.

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In fact, Tiger Woods and Rory McIlroy were “business partners” from the beginning. Now, they’re finally putting a label on it.

On Tuesday, Woods and McIlroy announced the formation.TMRW Sports,A company that focuses on “technology-centric enterprises that present progressive approaches to sports, media and entertainment”. The two men are forming the company along with legendary NBC sports producer Dick Ebersole and executive Mike McCarley, who will oversee the execution of the firm’s vision.

It is not yet known which areas of sports, media and entertainment it will focus on, although it stands to reason that golf will find itself at the center. The announcement comes a few days later Golf week Woods and McIlroy reportedly are considering starting an arena-focused golf skills competition to run alongside the PGA Tour.

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TMRW Sports marks the first formal business arrangement between the two athletes, but both men have launched similar ventures for some time. Since McIlroy’s ascension into the golf consciousness in the late 2000s, Tiger and Rory have shared an equipment manufacturer (Nike, and then TaylorMade) and an apparel sponsor (Nike again), as well as two roles on the PGA Tour. Most Influential Personalities. All of that is to say nothing of the couple’s off-the-course business ventures, which include investments in golf entertainment companies. McIlroy’s “Symphony Ventures” investment portfolio includes a stake in Drive Shack’s “Puttery,” while Woods’ TGR Investments has a stake in Popstroke.

“I am excited to work with TMRW Sports to give people more access to sports,” Woods said in a statement announcing the creation of TMRW. “Many athletes, entertainers, and people I meet from all walks of life share our passion for sports, but they also share our desire to build a better future for the next generation of sports fans. Together, we can use technology to bring new perspectives to the sports we love. “

In Ebersol and McCarley, two golfers have aligned themselves with two of the biggest names in sports media — a pair of NBC Universal darlings who have risen to high-level executive positions at the company. Ebersole, the former president of NBC Sports, is perhaps best known for his role in founding NBC. Sunday Night Football and Saturday Night Live; Two franchises that have served as pillars of the network’s brand for the past few decades. As the show’s executive producer, Ebersol oversaw SNFbecame the longest-running No. 1 show in American television history. McCarley, meanwhile, eventually rose through the marketing ranks at NBC to serve as president of the Golf Channel and, later, NBC’s entire golf portfolio.

The growth of non-traditional sports broadcasting has exploded in recent years as content creators move deeper into “shoulder programming,” or programming that runs in addition to traditional, network broadcasts. Some independent creators and large sports media companies like Barstool Sports have seen success in bringing new voices to live content on Twitch, while networks have established large amounts of real estate for non-traditional formats. ESPN’s “Manningcast” coverage Monday Night Football They won an Emmy during the 2021 season and have since been reruns on the network’s other properties, while CBS’s Nickelodeon simulcasts over the past two NFL Wild Card weekends have inspired huge new viewers to the game.

TMRW could look to replicate the success seen with “Slimecasts” — or it could look to develop a new sports property entirely of its own, a la Big3 basketball. That league, which was founded under similar circumstances (by Ice Cube with legendary producer Jeff Kwatnitz), has seen rapid success as an offseason alternative to the NBA and is currently in the middle of its fifth season.

However, in TMRW, the two golfers now find themselves joined at the hip. Not that they never were.

“For the past few years off the course, I’ve been focused on helping lead golf into its digital future,” said McIlroy. “Now, by joining forces with Tiger, Mike, and other TMRW sports partners, we can shape the way media and technology improve the sports experience. In a world where technology gives us so many options to use our time, we want to make sports accessible to as many people as possible. We want to make it more accessible.

James Colgan

Golf.com editor

James Colgan is an assistant editor at GOLF, contributing stories to the website and magazine. He writes Hot Mike, GOLF’s weekly media column, and applies his broadcast experience to the brand’s social media and video platforms. A 2019 graduate of Syracuse University, James — and apparently, his golf game — are still defrosting after four years in the snow. Before joining GOLF, James was a caddy scholarship recipient (and avid looper) on Long Island, where he is from. He can be reached at [email protected]

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