- TikTok parent ByteDance has filed a trademark application for a service called “TikTok Music.”
- This service can show users an app to buy, play, share and download music.
- ByteDance already operates a separate music streaming app called Reso in three markets.
TikTok is a platform for discovering new music, regularly finding songs in the mainstream and often topping the charts on the Billboard 100 and Spotify Viral 50. its own.
Its parent company ByteDance filed a trademark application for “TikTok Music” with the US Patent and Trademark Office in May, applying the phrase to a variety of goods and services, including a mobile app that allows users to “buy, play, share, download.” Music, song, album, song.”
Other potential use cases for “TikTok Music” in ByteDance’s app include an app that allows users to “live stream audio and video” as well as “the ability to edit and upload photos as playlist covers” and “annotate music, songs, and albums.” “
ByteDance first submitted its “TikTok Music” trademark application in Australia in November and later filed it in the US on May 9.
The idea of ByteDance launching a standalone “TikTok Music” streaming service in the US to compete with players like Spotify and Apple Music is not unfounded. It runs a streaming app called Resso in three markets — India, Brazil and Indonesia — that has taken market share from other streamers over the past year.
TikTok Music could follow the blueprint of ByteDance’s streaming-music app Reso
It’s easy to see a scenario in which a company could try to convert its existing TikTok user base into paying music subscribers. ByteDance followed that exact strategy to grow Reso in Brazil, adding a button for TikTok users to click on the Reso app to stumble upon a song they absolutely wanted to hear, The News reported. The company had planned to use TikTok as a marketing tool for Reso in India before the app was banned in June 2020 as part of a geopolitical dispute between India and China, two former Reso employees told Insider.
TikTok did not respond to Insider’s request for comment on what its plans are for the “TikTok Music” trademark.
But by applying for it in the United States, it ultimately needs to show that it is actually using the trademark for its specified services or has a real (meaningful) intention to use it in connection with the sale of the product, according to three experts in trademark law.
“Typically a company the size of TikTok or ByteDance is only going to file trademark applications for things that they’re seriously considering,” Josh Gerben, a trademark attorney at the Gerben Law Firm, told Insider. “If you look back through the trademark filings of any major company, you’ll see that they file that never succeed. But a lot of times they do. And a lot of times it’s because they’re working hard.”
ByteDance listed several potential use cases for the “TikTok Music” trademark, including an app that allows users to “live stream audio and video interactive media programming in the fields of entertainment, fashion, sports and current events.” Goods and services.
The move is typical for a tech company, Michelle Cook, partner and co-leader of law firm Arent Fox Schiff’s media and entertainment industry department, told Insider.
“As a tech company, your options are much broader,” Cook said. “If you look at some of the industry leaders and how they’ve expanded into a wide range of goods, products and services that include digital assets and the forms they can reach, your ability as a tech company to say, ‘I have great intentions to expand’ – the blueprint is there.” is.”