Travel firms are gearing up for India’s festive season

MUMBAI, 22 August 2022: With India’s major religious festivals in late August and September, Thomas Cook and SOTC Travel Data monitor the growth in holiday bookings.

Holidays related to Hindu festivals lasting 10 days like Ganesh Chaturthi and Navratri/Durga Puja-Dussehra, followed by Diwali (October and November) fuel holiday booking. In addition, schools are closed for their mid-term break creating more demand for family travel.

SOTC Travel President and Country Head Holidays Daniel D’Souza commented: “India’s festive season offers the perfect opportunity to travel, especially with schools closed for the mid-term break and families and working professionals taking time off to return to their hometowns to celebrate. with your family.

To capitalize on the high demand during this high festive period, Thomas Cook (India) Limited and its group company, SOTC Travel, have launched a wide range of holidays with a range of special offers and deals to various international and domestic destinations.

Destinations are lined up for profit

Top destinations in demand include short-haul/easy visa destinations such as Dubai, Abu Dhabi, Singapore, Thailand, Malaysia, Indonesia, Vietnam, Cambodia, Maldives, Mauritius; The Indian subcontinent also includes Nepal and Bhutan.

The most preferred long and mid-haul destinations are USA (for visa holding customers), Australia, New Zealand, Turkey, Jordan, Egypt, Europe, UK. Domestic favorites include Kashmir, Himachal Pradesh, Uttarakhand, Ladakh, Rajasthan, Kerala and Goa.

Key segments driving demand for the festive season include:

• Multi-generational families/couples: 78% seeking quality bonding time together

• India’s Migrant Working Professional Segment: 66% are willing to travel home and celebrate with their families

• Millennials: 71% are open to a mini-vacation with a group of friends or a solo getaway

Indians are great value hunters, and so companies have announced an array of special deals like buy one get one free, early bird discounts, and travel now pay later to spur bookings.

Cruise vacations represent a great value proposition: an all-inclusive vacation packed with entertainment/activities for all age groups, a variety of dining experiences and on-shore sightseeing tours to multiple destinations – without the hassle of check-in/check-out, transfers, etc. Seeing the growing demand for cruises, Thomas Cook and SOTC are offering value deals on cruise holidays such as free travel for children under 18 on Costa Cruises’ Dubai sailings, discounted fares on selected Royal Caribbean and NCL (Norwegian Cruise Lines). ) cruises to Europe.

Indian couples and solo travelers (ages 30 to 45) are showing a strong preference for spiritual tours that include meditation, yoga, and wellness programs such as yoga centers/ashrams in Coimbatore, Dharamsala, and Rishikesh; Panchakarma program at Kumarakom, etc.

Thomas Cook and SOTC’s range of festivals extends to its ready-to-book and personalized experiences, including outdoor and adventure activities such as safari drives, biking, hiking/trekking, camping, white water rafting and paragliding in India’s premier national reserves.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited said: “To encourage our customers, we have introduced a wide range of festive holidays to customers’ favorite destinations. – Book and personalize itineraries to ensure great value for money. Customers can avail our air inclusive holidays with Vistara Getaways, Air Arabia Holidays and Emirates Holidays.”

Daniel D’Souza, SOTC President and Country Head – Holidays, said: “India’s festive season offers the perfect opportunity to travel, especially with schools closed for the mid-term break and families and working professionals taking time off to return to their hometowns to celebrate. with your family.

Leave a Comment

Your email address will not be published.